Knowing Your Numbers: The Key to Scaling Your Business

In the world of business, numbers aren’t just figures on a spreadsheet; they are the foundation upon which success is built.

As an entrepreneur or a sales professional, understanding your numbers isn’t just important—it’s crucial.

It gives you the insights and confidence to scale your operations effectively.

However, until you have a firm grasp on these numbers, scaling might not be the wisest move.

I often get asked questions like, "How many cold call leads does it take to close a contract?" or "What about text leads?"

These inquiries reflect a common dilemma among those eager to grow: the desire for predictability in sales outcomes.

The truth is, without knowing your numbers, scaling can be a risky business.

Let's break it down with a recent example.

Take a look at the snapshot below, illustrating last month's performance metrics:

This visual representation serves as a stark reminder: not every...

In the world of real estate wholesaling, there's one role that can drastically reduce your involvement to less than two hours a day.

Surprisingly, it's not the acquisitions manager or the cold caller.

The unsung hero of your operation is the Lead Manager.

Most people overlook the Lead Manager's significance.

Traditionally, a Lead Manager is seen as someone who handles incoming leads and keeps them organized.

However, my definition expands beyond this simplistic view.

A Lead Manager is the linchpin of your wholesaling business, a position so crucial that it can transform how your entire operation functions.

Here's what a Lead Manager in my model does:

• Manages All KPIs: Keeps track of key performance indicators to ensure the business is on the right track.

• Manages List Health: Ensures your contact lists are updated and relevant.

• Perfect List Rotation: Maintains a strategic rotation of lists to maximize outreach efficiency.

• Pulls the Lists and Skip Traces: Extracts and...