In my 19 years in the real estate business, I've noticed a consistent pattern: June, July, and August are the hardest months to get houses under contract.

Conversely, December, January, and February are the easiest.

This phenomenon, known as seasonality, can pose a significant challenge for many in the industry.

The summer months can feel like navigating through a storm, with fewer deals and increased competition.

However, there are ways to weather these "summer storms" and keep your business thriving.

One of the most effective strategies is to focus on the leads you already own, especially those that are "closest to the hole."

If you're actively marketing and using a CRM (and I highly recommend you do), here are three main tactics to stay on top and keep leads coming in:

1. Re-engage Sellers Who Cancelled Contracts

Often, contracts are cancelled due to a price reduction request.

These sellers can still be converted back to new contracts at the price you initially asked them to...

What's one domino you could push over that would knock down dozens more?

That's a question I ask myself on a regular basis.

In business, I discovered that as long as I was the "magic" in every deal, I would always have to be involved in every deal.

This realization led me to a pivotal decision that transformed my approach and, ultimately, my life.

The Magic of Delegation

I clearly defined "simple deals" that I could teach my team of virtual assistants (VAs) to handle without my involvement.

That was the domino I knocked over that pushed the rest of them down.

By empowering my team to manage these straightforward transactions, I freed myself from the constant need to be hands-on in every aspect of my business.

This shift allowed me to focus on higher-level strategies and personal growth, rather than being bogged down by daily operations.

Embracing Simplicity Over Complexity

Some might argue against my approach, saying, "But you're passing up on novation deals, creative financing...