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How to Master Real Estate Negotiation: Making Low Offers and Price Reductions That Sellers Accept

Real estate investing can be a lucrative endeavor, but to truly dominate the game, there are two essential skills you must master.

These skills can make or break your success in the market.

If you don't get good at these two things, you probably won't make it.

However, if you master these two skills, you will likely be set up for the rest of your life.

1. Making Low Offers and Having the Seller Still Like You

One of the most challenging aspects of real estate investing is making low offers without alienating the seller. It's a delicate balance—how do you present an offer that benefits you while maintaining a positive relationship with the seller?

Why It Matters:

  • Win-Win Mindset: A low offer doesn’t have to be a bad offer. When presented correctly, it can highlight the benefits to the seller, such as a quick sale or the convenience of not having to make repairs.
  • Negotiation Foundation: A good relationship can lead to more flexible negotiations. If the seller likes you,...
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What's the True Asset in Real Estate and Business? YOU.

Having spent nearly two decades flipping houses, I've navigated thousands of transactions and weathered countless market fluctuations. With such extensive experience, I've frequently encountered the argument: "Why not switch to apartments or commercial properties?" Critics often assert, "Apartments are easier to manage and scale."

To those people, I have a counterargument: "Why don't you switch from apartments to businesses?" There's substantially more money in buying and selling businesses or in purchasing and cash flowing businesses. That's a fact.

Why Businesses Over Real Estate?

The wealthiest individuals globally amassed their fortunes through buying or building businesses with sustainable cash flow. Unlike real estate, businesses have no "top end." When I grasped this concept several years ago, I pivoted my focus towards building businesses. Since then, I've created several multi-million dollar enterprises, all while putting minimal effort and almost no time into my...

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