In the world of real estate wholesaling, there's one role that can drastically reduce your involvement to less than two hours a day.

Surprisingly, it's not the acquisitions manager or the cold caller.

The unsung hero of your operation is the Lead Manager.

Most people overlook the Lead Manager's significance.

Traditionally, a Lead Manager is seen as someone who handles incoming leads and keeps them organized.

However, my definition expands beyond this simplistic view.

A Lead Manager is the linchpin of your wholesaling business, a position so crucial that it can transform how your entire operation functions.

Here's what a Lead Manager in my model does:

• Manages All KPIs: Keeps track of key performance indicators to ensure the business is on the right track.

• Manages List Health: Ensures your contact lists are updated and relevant.

• Perfect List Rotation: Maintains a strategic rotation of lists to maximize outreach efficiency.

• Pulls the Lists and Skip Traces: Extracts and...