An asset is something that puts money in your pocket.

Sounds simple, right? Yet, assets are literally everywhere, but most people don't recognize them when they see them.

This unawareness is much like someone driving by the same house every day, never realizing its potential.

Meanwhile, a savvy real estate investor buys that house, flips it, or rents it out for a significant profit.

The difference lies in training and perception.

Everyday Assets You Might Be Overlooking

While traditional assets like property or stocks are well-known, the digital age has expanded the definition of an asset. Here are some examples of what trained individuals see as assets:

• Facebook: More than just a social platform, Facebook can be a powerful tool for marketing, networking, and driving sales.
• Emails: With a well-crafted email campaign, you can reach and convert customers directly.
• A Particular Facebook Post: A single viral post can lead to massive traffic and sales.
• Someone Else's Product or...

Having spent nearly two decades flipping houses, I've navigated thousands of transactions and weathered countless market fluctuations. With such extensive experience, I've frequently encountered the argument: "Why not switch to apartments or commercial properties?" Critics often assert, "Apartments are easier to manage and scale."

To those people, I have a counterargument: "Why don't you switch from apartments to businesses?" There's substantially more money in buying and selling businesses or in purchasing and cash flowing businesses. That's a fact.

Why Businesses Over Real Estate?

The wealthiest individuals globally amassed their fortunes through buying or building businesses with sustainable cash flow. Unlike real estate, businesses have no "top end." When I grasped this concept several years ago, I pivoted my focus towards building businesses. Since then, I've created several multi-million dollar enterprises, all while putting minimal effort and almost no time into my...